rPET, a recycled plastic material is used to produce Watsons water plastic bottles, outstanding other bottled water companies in being eco-friendly.

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Our concept in this campaign is "To give waste rubber a way out". Meaning that even a "waste rubber" can be successful.

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The term 「廢膠」does not only mean waste rubber, but also a term to describe useless or hopeless people in the young generation.

 

Targeting the young generation, our campaign picturesque waster rubber into features that the youngsters are familiar with, such as Ah Yun (阿源) and other characters. Crossovering with Tse Sai Pei (謝曬皮), a local illustrator, which we find her style of drawing and humor very suitable for our idea.